Efficient Integration Enhances Bettaparts Customer Experience

Bettaparts, a leading supplier of braking components and wheel bearings to the automotive aftermarket, has recently implemented electronic trading through PACT, the exclusive distributor of TecCom and eparts in the UK and Ireland. This move aims to enhance the customer journey by streamlining the ordering process for their clients.

As aftermarket suppliers and parts distributors seek to create efficiencies in their operations, digital tools are becoming increasingly popular. The use of the TecCom portal has had a positive impact on business relationships between garages, motor factors, suppliers, and customers by facilitating easier communication.

Toby Whewell, the sales and marketing director at Fras-le, the parent company of Bettaparts, explained that the company has refined its trading processes and customer-facing product catalogues to be more digitally focused in order to meet strategic objectives. With over 40 years of experience, Bettaparts has been providing the automotive aftermarket with high-quality braking, suspension, and wheel bearing parts, including through its ABTEX brand.

Whewell further added, “We are seeing the benefits of the digital trading system, with the portal aiding in improved transparency over transactions. The platform has streamlined our processes by allowing for remote verification of parts.”

Mark Rudge, director at PACT, emphasized the importance of utilizing digital tools and new working methods to increase efficiency and save both time and money, especially as running a garage becomes increasingly costly.

For more information on Bettaparts and their range of products, visit their website at www.bettaparts.co.uk.