Dubai, May 26, 2022: Leading wood and
furniture companies from Portugal showcased their premium products at the Hotel
Show Dubai 2022, aimed to capitalize on market opportunities with the
resurgence of tourism sector in the UAE and forge new partnerships and inroads
into the regional market.
Association of Wood and Furniture Industries (AIMMP) brought to the Hotel Show 12
leading manufacturers and brands under the theme ‘Associative Design – The Best
of Portugal’ and presents the concept of Portuguese House showcasing luxury
brands, with products that are 100 per cent produced and designed in Portugal.
The Hotel Show Dubai
2022, took place from May 24 to May 26, 2022, at the Dubai World Trade Centre
(DWTC). Associate Design’s group of Portuguese brands will be on display at
Mr. Vítor Poças,
President of the AIMMP, said, “With our participation at Hotel Show, we are
confident that we will further expand the ‘The Best of Portugal’ reach with a
range of luxury furniture products to the UAE and regional markets. Highlighting
our diverse and innovative product range, some of the companies unveiled their
products at this platform seeking new business partnerships in the Middle East
“The luxury furniture
market in the UAE generated USD 3.72bn in 2022 and is projected to grow 4.09
per cent annually over the next four years. With the growing tourism in the
region following Expo 2020 in Dubai due to the efforts of the government, we
project a continued increase in the demand for luxury furniture,” he added.
“The UAE economy is
seeing a rise in disposable income per capita. Along with rising tourism, the
UAE market has ideal conditions for luxury brands. The UAE citizens spend 30
per cent of their monthly salaries on luxury goods and a greater number of
citizens are trading up from mid-market brands. On top of this, foreign
products account for 58 per cent of all the UAE purchases giving established
international brands a large competitive edge in the market,” Mr. Poças further
According to him, the
market comprises both manufacturers and distributors. “However, distributors
that import products from other countries have been dominant in the market. In
terms of market share, the companies in the region compete heavily among each
other through innovation and creativity to meet the dynamic behaviour of the
consumers in the region,” he said.
consistently been present at exhibitions in the region since 2016 and has been
a part of events such as the Dubai Design Week, Downtown Design Dubai, Idf Oman
and Index Saudi in the past. This is the second year of participation at The
Hotel Show Dubai for AIMMP.
The products on
display featured a mix of innovation, sustainability, and contemporary design,
applied to furniture, lighting, porcelain, textiles and a few author design
pieces as well. Some of these pieces are especially focused on the hospitality
market and others on hotels and private houses, dedicated to Interior designers,
decorators, architects, etc.