Horizon FCB Dubai has been honoured with two features in Lürzer’s Archive with Clorox campaigns. Horizon FCB Dubai’s client Clorox, entrusted the agency with two creative briefs. The criteria demanded bravery, originality and innovation, which was delivered with the two campaigns and got everyone talking.
The first campaign, ‘Clorox Labels’, is a series of print ads that shine a light on a problem most people struggle with: laundry instructions. Some find them convoluted while others don’t really understand them. Horizon FCB Dubai simply wanted to clarify that when things get complicated, you can simply trust Clorox.
For the second campaign, ‘Go Anywhere’, an outdoor activation was specifically created to let the world know, road trippers in particular, that when you have to go, even when public toilets are unsanitary, Clorox On the Go wipes have you covered no matter where you are.
“We couldn’t be prouder of the work and even more of the client team we work with. Never Finished, this is only the beginning!” said the team at Horizon FCB Dubai.