Skillz to Snap up Aarki for $150M to Enhance Gaming Platform; Shares Pop 27%

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    Skillz to Snap up Aarki for $150M to Enhance Gaming Platform; Shares Pop 27%

    June 03 2021 – 04:11AM
    TipRanks





    Shares of Skillz (SKLZ) jumped almost 27% after the company agreed
    to acquire Aarki, a technology-driven marketing platform, for a
    cash and stock deal valued at $150 million. Skillz is an online
    mobile gaming platform that is integrated into several iOS and
    Android games. The deal is likely to close in the third quarter of
    2021, subject to customary closing conditions. Aarki uses its
    strengths in creative optimization, machine learning algorithms,
    and proprietary data to boost return on investment for performance
    advertisers. The addition of Aarki’s machine learning algorithms
    and advanced advertising capabilities will help Skillz to expand
    its presence in the mobile gaming industry.
    https://www.tipranks.com/news/skillz-to-snap-up-aarki-for-150m-to-enhance-gaming-platform-shares-pop-27

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