EE launches 5G immersive gaming zones in Brighton and Liverpool


    EE has unveiled two immersive Gaming on the Go Pit Stop Benches in 5G locations on Brighton seafront and Liverpool’s Royal Albert Dock. 

    The benches are promoting the launch of EE’s Xbox Game Pass Ultimate add-on.

    Influenced by its seaside setting, the Brighton bench involves games set on or around the ocean.

    In contrast, Liverpool’s Royal Albert Dock Bench takes the form of a racing pit stop, situated in a busy industrial city centre, taking inspiration from driving and racing games. 

    Pete Jeavons, Director of Marketing Communications at BT and EE, comments: “Our recent research shows that gaming on the go is continuing to rise and as the UK’s best gaming network we wanted to enhance this experience in a fun and truly immersive way.”

    “In celebration of our new Xbox Game Pass Ultimate add-on, which gives our customers unlimited gaming data and access to over 100 games, our aim is to provide the best gaming on the go experience for our customers.”

    “The Pit Stops allow gamers to re-immerse themselves in the gaming world. Connected with our high performance network and fully charged with the inbuilt superfast chargers for the ultimate uninterrupted game play experience.”

    The benches will be available at Brighton Pier from 10th to 13th June and Royal Albert Dock in Liverpool from 10th to 11th June.

    EE is also giving two people the chance to win 12 months of Xbox Game Pass Ultimate, which unlocks access to over 100 Xbox games on the go, and a Razer Kishi controller. 

    To enter, customers need to take photos of themselves at the benches and upload these onto Twitter and/or Instagram with the hashtag #GamingUnleashedBrighton or #GamingUnleashedLiverpool and tag @EE.

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