With a huge turnout of 220 food and beverage companies in Saudi Food Expo 2022, organizers decided to extend the event held in Riyadh by one more day i.e. Friday.
As reported by the Arab News, expo director Wael Al-Sebai said that it is a platform for many local and international exhibitors, from firms, suppliers, and investors, to develop new opportunities, interact, and expand.
He added that the expo’s organizers are looking forward to the event’s contribution to the sector’s growth because of the wide range of exhibitors in cuisine, restaurants, coffee, luxury resorts, and hotels.
As quoted by the daily, Al-Sebai said given the presence of major local and international food investors and the large number of visitors over the exhibition days, the exhibition is a chance to connect with industry leaders in the international food and beverage industry, as well as a marketing opportunity for the participating establishments.
— عين الرياض (@EyeOfRiyadh) May 17, 2022
Al-Sebai stressed the importance of face-to-face communication between product promoters, service providers, and clients over phone or other means.
Afnan Ehab Hameed, marketing executive support at Tabuk Agriculture Development Co. and a participant in the expo, said that they are happy to participate in the exhibition as a major agricultural brand in the Middle East, and to serve its stakeholders and the agricultural community with industry-leading innovations, according to the Arab News.
Many of the products compete to deliver the best for their clients, who benefit from additional discounts and other perks, such as exhibition offers.
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