Jumeirah Group and Incode Technologies Announce Strategic Partnership to Shape Hospitality Experiences of the Future

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DUBAI, United Arab Emirates–(BUSINESS WIRE)–Jumeirah Group, the global luxury hospitality company and member of Dubai Holding, has announced a strategic partnership with Incode Technologies, the industry-leader in identity verification and authentication for global enterprises, to transform hospitality expectations and further innovate the guest experience.

Today, the industry is filled with time consuming processes that often do not meet the expectations of omnichannel guests who seek flawless interactions across every touchpoint. Designed to provide a seamless experience from the moment a guest steps foot in a Jumeirah hotel or resort, the partnership with Incode will tackle this challenge head-on through enhanced digital and biometric technology. In accordance with best practices to ensure privacy and security, the system uses their identity to customise and create truly personalised experiences, on and off property.

“Time is precious for our guests and so we constantly look at ways in which to make their experience as seamless as possible so they can maximise their time with loved ones,” commented Pedro Deakin, Senior Vice President of Brand & Design at Jumeirah Group. “With our new partnership with Incode, we will leverage the system’s personal recognition capabilities and connectivity so that our in-house systems can intuitively tailor the guest experience based on purchasing behaviour and stored personal preferences, building trust and strengthening connections.”

The two companies share a vision to disrupt today’s hospitality experience, where generic and disjointed experiences remain pervasive. Highlights of the partnership include:

  • Transparent guest identification: In a matter of seconds, even before arrival, the industry’s only fully automated identity verification engine validates the identity of a guest and associates him or her with a Jumeirah One account. This allows guests to identify themselves at their convenience and immediately introduces a magical, personalised experience upon arrival.
  • Automated digital ID creation: A digital profile of each guest is automatically created from existing IDs and payment sources. The guests’ identity becomes the foundation for customising every interaction, on and off property.
  • Seamlessly integrated experience: Once onboarded, guests use their most unique attribute – their faces – to fully manage their respective journeys. From booking on Jumeirah.com, to accessing a digital key and ordering amenities and room service, the identity-centric journey translates into the industry’s most transparent experience; all while ensuring that privacy and security remain paramount.
  • Contactless payments: Using biometrics, guests pay for any service across their respective property without the need for a physical payment card.

“We are honoured to have the opportunity to partner with Jumeirah Group – visionaries in luxury guest experiences – to pave the way for a new generation of highly curated and personalised services,” said Ricardo Amper, Founder and CEO of Incode. “Together, we have created an experience that brings a ‘wow’ factor, creating ‘aha’ moments across every touchpoint in the guest journey. By remodelling and removing friction across these experiences, we are building trust and creating delight between hotels and their customers.”

About Incode

Incode is a leading identity company that is reinventing the way humans verify their identity and interact with the world’s largest companies with a highly secure and delightful AI-based experience. Incode’s end-to-end fully automated orchestration platform enables seamless access across multiple channels with products focused on onboarding, authentication and payment verification that increase conversion and reduce fraud.

With its mission to power a world of trust, Incode works with a number of the world’s biggest banks, fintechs, hotels, governments and marketplaces. Incode is based in San Francisco with offices in Europe and Latin America.

To learn more about Incode, visit www.incode.com

About Jumeirah Group:

Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 25 luxury properties across the Middle East, Europe and Asia.

The group boasts some of the most prestigious and captivating properties in the world, from the iconic flagship hotel and timeless pinnacle of luxury, Burj Al Arab Jumeirah, and lavish Arabian palaces across Dubai’s Madinat Jumeirah, to its contemporary Maldivian island paradise at Olhahali Island and art-inspired dolce vita on the island of Capri. Whether a modern twist on a British classic in the heart of Belgravia at The Carlton Tower Jumeirah, or a futuristic setting at Jumeirah Nanjing, Jumeirah’s name is synonymous with service excellence, crafting exceptional experiences for everyone who walks through its doors.

Beyond its properties and resorts, Jumeirah Group is also dedicated to destination dining experiences, combining the most authentic and diverse cuisines with spectacular settings to create those unforgettable moments worth sharing. With over 85 restaurants across its portfolio, Jumeirah Group’s award-winning homegrown concepts including Sal, KAYTO, Shimmers and French Riviera, enjoy an enviable reputation for culinary excellence alongside the group’s Michelin stared Shang High and L’Olivo restaurants.

The health and safety of guests and colleagues remains Jumeirah Group’s utmost priority and as such, the group has implemented a series of protective measures across all of its hotels and strictly adheres to each market’s respective government directives.

www.jumeirah.com