FP7 McCann Dubai have confirmed Aunindo (Auni) Sen as their new executive creative director (ECD). Sen will work alongside chief creative officer, Federico Fanti, who joined the agency earlier this year. Sen’s brief is in mentoring young talent, to further elevate the agencies’ creative product and deliver on FP7 McCann’s creative effectiveness credentials. Sen has returned to FP7 McCann after a brief stint with the Publicis Groupe where he served as senior creative director.
Speaking of the appointment, Sen commented:
“With the recent influx of world-class creative talent, together with the collective vision of the leadership, I am excited to be back to drive a product of continuing creative excellence and to help take it to the next level. There’s no better time to be at FP7 McCann.”
Jon Marchant, FP7 McCann Dubai’s managing director, said:
“We are delighted that Sen has returned home. I am confident he can work brilliantly with the bright, new creative talents we have brought in at the start of this year, and of course form a formidable partnership with Federico. Sen possesses a rare mix of attributes for an ECD. Not only is he a brilliant creative talent with experience across diverse verticals, he is also charismatic, and an incredibly humble leader. Our creative product is in very safe hands.”