New game ‘Yalla DSF’, presented by club apparel, brings the fun of shopping and thrill of winning straight to mobile phones


Dubai, United Arab Emirates: A brand new game has launched to celebrate the 25th edition of Dubai Shopping Festival (DSF), bringing the fun of shopping and the thrill of winning incredible prizes straight to smartphones.  Yalla DSF, presented by Club Apparel, is an interactive game, available free of charge on both Android and iOS devices, created for Dubai residents and visitors to play and win AED 600,000 worth of exclusive vouchers and prizes from Club Apparel that can be redeemed across leading international brands like Tommy Hilfiger, Aldo, Levi’s, Crocs, Inglot, Coldstone and more.

Running until Saturday 1 February, Dubai residents and visitors will be challenged to get their “game faces on” as they take part in the first ever DSF mobile interactive game. 

In collaboration with Apparel Group as the exclusive retail partner, Yalla DSF, presented by Club Apparel, allows players to step into an exciting, immersive gaming universe, which brings the joy of DSF straight to mobile phones. Club Apparel will reward players with thousands of vouchers and reward points throughout DSF, which can be redeemed instantly across all their retail brand stores, restaurants and cafes within UAE.  With no need to download an app, it is incredibly easy to get started; players can visit or to register details before clicking “play game” from anywhere in the world. 

Completing a challenge provides the users with a chance to win exclusive and instant prizes that are added to their game wallet, and two lucky winners will each walk away with the Grand Prize of AED 25,000 worth of Club Apparel points! A game map of Dubai is unveiled to players displaying all key DSF shopping malls, outdoor locations and DSF activated areas; and with GPS-enabled technology, new challenges are unlocked every time the player steps into those areas.  Players can increase their chances of winning even bigger prizes the more they complete the challenges and the more they compete with others on a citywide leader board.

Popular DSF areas such as Market Outside The Box (MOTB) and the new DSF Markets at Al Seef, Al Rigga, City Walk, Last Exit Al Khawaneej, Dubai Festival City Mall and malls in Dubai will be huge playing fields for gamers as they unlock further challenges. The ‘Score More-Win More’ approach to the game means the most active players will increase their chances to win the grand final prize of AED 25,000, courtesy of Club Apparel.

For more information, please visit  or @DSFSocial, #MyDSF and #DSFturns25 for the latest news, information and events.

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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment. 

For further information, please contact:
Dubai Tourism
[+971] 600 55 5559
[+971] 4 201 7631  

© Press Release 2020

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