Shares of Skillz (SKLZ) jumped almost 27% after the company agreed
to acquire Aarki, a technology-driven marketing platform, for a
cash and stock deal valued at $150 million. Skillz is an online
mobile gaming platform that is integrated into several iOS and
Android games. The deal is likely to close in the third quarter of
2021, subject to customary closing conditions. Aarki uses its
strengths in creative optimization, machine learning algorithms,
and proprietary data to boost return on investment for performance
advertisers. The addition of Aarki’s machine learning algorithms
and advanced advertising capabilities will help Skillz to expand
its presence in the mobile gaming industry.