June 25, 2021 Cannes Lions Brand Experience & Activation winners: Grands Prix to David Madrid & McCann NY

The Brand Experience & Activation Lion jury was led by jury president, Vicki Maguire, chief creative officer, Havas.

75 Lions were awarded from 2,352 entries – 11 Gold, 19 Silver and 43 Bronze.

Grands Prix were awarded to:

  • David Madrid, Stevenage Challenge for Burger King
  • McCann New York, True Name for Mastercard

Gold lions went to:

  • Publicis Italy, Enjoy Before Returning for Diesel

  • Uncommon London, One/Second/Suit for H&M

  • Commonwealth//McCann Bogota, Lost Roads for Chevrolet
  • BBDO New York, Pedestal Project for Color of Change
  • Znamkamarada Prague, Anticorruption Hackathon Známkamaráda for Známkamaráda
  • McCann London, The Birth of Gaming Tourism for Xbox
  • BBDO Dusseldorf, Eurythenes Plasticus for WWF

  • Africa Sao Paulo, #GoEqual for Go Equal Movement

  • Impact BBDO Dubai, The New National Anthem Edition for An Nahar Newspaper
  • Cheil Worldwide Madrid, Tallk for Samsung
  • FCB Chicago, Boards of Change for City of Chicago

View all winers here.

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